Build Your Lead Engagement Strategy in HubSpot
FREE Course
How effective is your lead engagement strategy? Learn how to leverage HubSpot tools like forms, landing pages, and call-to-actions to start driving conversions. Plus, learn how to develop and conversational growth strategy.
Includes
6 Lessons 20 Videos 6 Quizzes 3 Practical Exercises - 3 hr 5 min
Lead Generation
Instructors
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Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
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Christine Lee
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.
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Kara Susvilla
Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.
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Jenn Sanchez
Associate Professor
Jenn is an Associate Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe space for adult learners to thrive. In her free time, you'll likely find her immersing herself in fantasy novels, hunting for unique treasures at thrift stores, and experimenting with new recipes in the kitchen.
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Courtney Sembler
Courtney hails from San Francisco, CA, and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Senior Team Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.
Curriculum
Understanding Conversion Strategy
Lesson - 39 min
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Creating Forms in HubSpot
Lesson - 40 min
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Building Landing Pages in HubSpot
Lesson - 31 min
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Building Calls-to-Action in HubSpot
Lesson - 30 min
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Developing a Conversational Growth Strategy
Lesson - 26 min
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Sales Enablement Certification Next Steps
Lesson - 15 min
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