Business Strategy Training:
Creating a Purpose Statement
FREE Lesson
Learn the importance of defining your company’s purpose and how to craft a powerful business purpose statement with this HubSpot Academy lesson! Discover how understanding the core mission of your company makes it easier for your target audience to find you.
Who is this for?
- Entrepreneurs and small business owners seeking to attract and engage their target audience effectively
- Marketing professionals interested in understanding the importance of a company mission
- Individuals looking to gain knowledge about creating an effective purpose statement for a company
What you'll learn
- Understand the value of defining your company’s mission
- Implement an inbound strategy to make your company easily discoverable by interested parties
- Develop a clear understanding of the purpose your company was founded to fulfill
Includes
2 Videos 1 Quiz - 31 min
Inbound Sales Inbound Marketing Inbound Service
Lesson description
Why was your company founded? What mission was it created to fulfill? It’s an important thing to know, especially if you want to implement an inbound strategy. Inbound is all about making your company easy to find for the people who need your help. But before you can do that, you need to understand the job your company was founded to do.Watch preview
Instructors
Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.
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