Blog SEO Lesson: Building a Guest Blogging Strategy

FREE Lesson

Guest blogging is an effective tactic that helps your business build authority as a thought leader within your industry and optimizes your website for search. This lesson will teach you the fundamentals of building an SEO guest blogging strategy.

Available languages
Includes
  • 5 Videos
  • 1 Quiz
  • 44 min
  • Content Marketing
  • Search Engine Optimization (SEO)
Lesson description
Building a guest blogging strategy that's optimized for search engines takes a lot of work and dedication. In this lesson, you'll learn why guest blogging is a critical piece of your blogging strategy, how to create a guest blogging strategy, how to find guest blogging opportunities, and how to secure a guest blogging spot. You'll then finish with how to write a guest blog author bio.

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Instructors

Photo of Justin Champion

Justin Champion

Justin Champion is a digital marketing professional who’s dedicated to customer success at HubSpot. Justin has 8+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.

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