Link Building Training:

Link Building Lesson: How to Build Links for SEO

FREE Lesson

Learn effective link building from an SEO expert in this HubSpot Academy lesson! Discover how link building can improve your content’s quality, authority, and visibility on Google. Explore both easy link building tactics and high-quality backlink building for long-term link growth.

Who is this for?
  • Small business owners seeking to improve their website's visibility on search engines through effective link building
  • SEO analysts interested in learning how to build high-quality backlinks
  • Individuals aiming to enhance their digital marketing skills with link building expertise
What you'll learn
  • Understand the importance of link building for SEO and its impact on website visibility and rankings
  • Learn how to calculate the optimal number of links required to improve search engine rankings
  • Discover strategies for building meaningful relationships to acquire high-quality backlinks over time
Available languages
Includes
  • 4 Videos
  • 1 Quiz
  • 27 min
  • Search Engine Optimization (SEO)
Lesson description
In this lesson, you’ll learn why link building is important for SEO, how to calculate the number of links your web page needs to rank on page one of Google, and how to build links at scale by building meaningful relationships with the right people that will lead to more links over time. You’ll also learn how to implement a key link building tactic step-by-step: following and responding to press requests alerts. Responding to press request alerts can help you get backlinks from high-quality media sites. This lesson includes a worksheet that helps you prepare quotes from thought leaders in your organization that you can pull from at a moment's notice when a relevant press request alert comes along.

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Instructors

Photo of Matthew Howells-Barby

Matthew Howells-Barby

Matthew Howells-Barby is Director of Acquisition on HubSpot’s marketing team, and HubSpot’s in-house SEO expert. He is an award-winning digital marketing consultant, specializing in developing growth strategies for businesses of all sizes. He is also a regular columnist for a number of marketing publications, including Moz, Marketing Land, and Search Engine Journal.

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