Basic SEO Training:

Understanding the Basics of SEO

FREE Lesson

Learn how search engines work and how to develop a SEO strategy in HubSpot Academy’s Understanding SEO Basics lesson. Explore the history of search engines and how they are able to crawl, index, and rank web pages. Run an audit of your website and create a tailored SEO plan! 

Who is this for?
  • Small business owners looking to boost traffic through optimizing their website for search engines
  • Marketing and SEO specialists looking to polish their SEO fundamentals
  • Individuals looking to gain an introduction to the world of SEO
What you'll learn
  • Learn the history of search engines and how they became integrated in our daily lives
  • Discover how to create an effective and tailored SEO strategy for your business
  • Explore the fundamentals of good SEO and how to implement them for your website
Available languages
Includes
  • 4 Videos
  • 1 Quiz
  • 34 min
  • Search Engine Optimization (SEO)
Lesson description
In this lesson, you'll learn the history of search engines and how they became ingrained in our day-to-day lives. You'll discover how search engines like Google crawl, index, and rank web pages. You'll also learn how to create the right SEO strategy for your business by setting goals and KPIs, and perform an audit of your own website's SEO authority using the included worksheet.

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Instructors

Photo of Rachel Sheldon

Rachel Sheldon

Rachel is an Inbound Professor on the HubSpot Academy team focused on educating and inspiring people about the HubSpot CMS.

Photo of Matthew Howells-Barby

Matthew Howells-Barby

Matthew Howells-Barby is Director of Acquisition on HubSpot’s marketing team, and HubSpot’s in-house SEO expert. He is an award-winning digital marketing consultant, specializing in developing growth strategies for businesses of all sizes. He is also a regular columnist for a number of marketing publications, including Moz, Marketing Land, and Search Engine Journal.

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