SEO Strategy Lesson:

Developing a SEO Strategy for Your Business

FREE Lesson

How do search engines rank your content? The key to getting your content to rank well in search is having a clear understanding of how Google finds, analyzes, and ranks your content. Getting your content to rank highly in search results depends predominantly on two things: One, improving discovery and relevance by creating lots of high-quality content on the topics you want to be known for; and two, building authority by getting lots of high-quality backlinks to your website. Discovery, relevance, and authority – those are the three stages that cover how search engines work in a nutshell. And each of these three stages correlates with an action the search engine takes: crawling, indexing, and ranking. Learn how to evaluate and improve your website’s SEO.

Who is this for?
  • Small business owners looking to improve their website's visibility in search engine results
  • Digital marketers seeking to enhance their SEO skills and drive organic traffic
  • Individuals interested in learning how to develop a strong SEO strategy
What you'll learn
  • Learn about the three stages of SEO and how they guide SEO strategy
  • Develop a content strategy that aligns with SEO best practices
  • Evaluate the success of your SEO efforts and identify specific areas of improvement
Includes
  • 3 Videos
  • 1 Quiz
  • 17 min
  • Search Engine Optimization (SEO)
Lesson description
You’ll learn how search engines rank your content, how to measure the state of your current SEO, and how to figure out an approach to SEO that fits with your business’s needs. This lesson includes a workbook that helps you evaluate the state of your SEO authority and identify specific areas for improvement so you can give your website a better chance of ranking.

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Instructors

Photo of Matthew Howells-Barby

Matthew Howells-Barby

Matthew Howells-Barby is Director of Acquisition on HubSpot’s marketing team, and HubSpot’s in-house SEO expert. He is an award-winning digital marketing consultant, specializing in developing growth strategies for businesses of all sizes. He is also a regular columnist for a number of marketing publications, including Moz, Marketing Land, and Search Engine Journal.

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